Considering Lumber Liquidators for your flooring needs? Now under the banner of LL Flooring, the retailer offers a wide range of hardwood, laminate, and other hard-surface floors with a focus on quality, affordability, and customer trust. Our exploration touches on their product offerings, the steps they’ve taken to improve safety standards, and expert advice to enhance your shopping experience.

Key Takeaways

  • Lumber Liquidators rebranded to LL Flooring in April 2020, showcasing resilience and reinvention, with a focus on hard surface flooring and providing customers with quality options and expertise.
  • LL Flooring offers a vast selection of over 500 hard-surface floors with rigorous indoor air quality certifications like GREENGUARD Gold or FloorScore, ensuring product safety and environmental responsibility.
  • Customers get comprehensive support from LL Flooring, including expert advice, professional installation services, and a commitment to high safety and compliance standards for a trustworthy home improvement journey.

The Evolution of Lumber Liquidators

Illustration of a store with various flooring options

Back in 1994, a bold entrepreneur named Tom Sullivan saw an opportunity in selling surplus wood from a trucking yard in Massachusetts. Fast forward to two years later, and his vision had materialized into the first store of what was formerly Lumber Liquidators, making a significant mark in the hardwood flooring market. The seed that was planted grew into a mighty tree, expanding its branches to over 415 stores across North America by the end of 2018. This growth story isn’t just about numbers; it’s the tale of a company that has constantly evolved to meet the changing needs of customers and the market, becoming one of the largest retailers in the flooring industry.

In a twist that would redefine the brand, April 2020 marked the rebranding of Lumber Liquidators to LL Flooring—an identity that fully embraced the company’s speciality in hard surface flooring. With this transformation, and under the leadership of new CEOs like John Presley following Robert Lynch’s departure in 2015, the company entered a new era. LL Flooring now stands as a testament to resilience and reinvention, a hub where customers can find unparalleled expertise and a rich selection of quality flooring.

An Overview of LL Flooring’s Product Range

Artistic representation of diverse flooring options

Step into an LL Flooring store, and you’ll find yourself surrounded by more than just floors; you’ll find possibilities. From the rugged charm of solid hardwood to the modern allure of waterproof vinyl plank, LL Flooring’s product range is as diverse as the homes they grace. But variety isn’t the only hallmark of LL Flooring. Each product, be it bamboo flooring with its tensile strength or cork flooring with its eco-friendly footprint, meets stringent indoor air quality certifications such as GREENGUARD Gold or FloorScore. These certifications aren’t just labels; they’re assurances that you’re bringing into your home a product that’s safe for your family and kind to the environment.

Whether you’re in the market for the timeless elegance of porcelain tile or the practical beauty of laminate, LL Flooring has got you covered. Their extensive selection of over 500 varieties of hard-surface floors is a treasure trove for anyone looking to infuse their space with new life. Just imagine a waterproof hybrid resilient floor in your bathroom or a cozy engineered hardwood in your living room—LL Flooring makes these visions a reality.

The Benefits of Choosing LL Flooring

Why settle for the ordinary when you can have an expert at your side? LL Flooring isn’t just about selling floors; it’s about delivering expertise that turns your flooring project from a chore into a cherished experience. With the backing of experienced flooring contractors, you’re not just buying a product; you’re investing in peace of mind. These professionals are the magicians who transform your vision into reality, ensuring installations so precise, your floors will be the envy of the neighborhood.

Choosing LL Flooring means you’re choosing a partner in your home improvement journey. Imagine having access to a team of flooring experts, each more eager than the last to share insights that will help you find your perfect new floor. It’s this level of service and support that sets LL Flooring apart, giving you not just a new floor, but a new favorite spot in your home.

Flooring Installation Tips from the Experts

Embarking on a new flooring project can be as daunting as it is exciting. But fear not, for LL Flooring’s cavalry of flooring experts is here with a quiver full of tips to ensure your installation hits the bullseye. From the importance of subfloor preparation to the nitty-gritty of board placement, these tips are the distilled wisdom from years of experience in the flooring trenches.

And with professional partnerships and services providing the backbone, LL Flooring ensures that the path from product selection to final installation is as smooth as the finish on their premium hardwood floors.

Hardwood and Engineered Hardwood

The journey to a stunning hardwood floor begins with a solid foundation. A clean, level, and secure subfloor is the unsung hero of any engineered hardwood installation, setting the stage for the beauty that unfolds above. Whether you choose the stately nail-down method or the modern floating floor approach, LL Flooring’s engineered hardwood planks come ready to impress with tongue-and-groove edges that fit together like pieces of a well-crafted puzzle. And let’s not forget traditional hardwood—the first row must be as straight as an arrow, with nails or staples strategically placed to prevent any future discord in your floor symphony.

But the art of installation doesn’t end there. The magic lies in the details, like the precise spacing of fasteners and the dance of mixing boards from different production runs to create a harmonious visual feast. It’s this meticulous attention to detail that ensures your hardwood floor is not just a surface you walk on, but a masterpiece you live with.

Laminate and Vinyl Plank

Laminate and vinyl plank flooring are the chameleons of the flooring world, offering the look of hardwood with a resilient twist. But even chameleons need a plan, and that’s where LL Flooring’s guidance becomes your strategy for success. The secret to a flawless installation is a stable foundation—beginning with those first few rows that set the tone for the entire room. It’s about direction and precision, avoiding backward steps that could disrupt the flow of your beautiful new floor.

Imagine laying out your planks with the efficiency of a seasoned contractor, armed with a ‘cheat sheet’ of measurements and the confidence to snap chalk lines like a pro. These are the tricks of the trade that LL Flooring shares generously, ensuring that every step of your laminate or vinyl plank flooring installation is a step towards perfection.

Tile, Cork, and Bamboo

Tile, cork, and bamboo flooring from LL Flooring are like a trio of virtuosos, each bringing its unique strengths to the performance. The robust character of LL Flooring’s tile flooring options, including porcelain and ceramic, offers a waterproof solution that stands up to the rigors of high-moisture areas like kitchens and bathrooms. Then there’s cork, the eco-warrior of the group, delivering flooring that’s as gentle on the environment as it is on your feet. And let’s not overlook bamboo, with its enviable strength and rapid renewability, making it a favorite for those who seek both durability and sustainability.

LL Flooring doesn’t just sell these flooring options; they nurture them. From tailored installation guidelines to maintenance advice, they ensure that your investment in tile, cork, or bamboo flooring pays off in spades, enhancing the comfort and efficiency of your home. It’s this dedication to the full life cycle of their products that makes LL Flooring a trusted ally in your quest for the perfect floor.

Transform Your Space with LL Flooring

Creative depiction of a home interior transformed with LL Flooring products

A home is more than a collection of rooms—it’s a canvas where you paint your life’s most cherished moments. And with LL Flooring, that canvas comes alive with color, texture, and style. Imagine stepping into a kitchen that’s both elegant and practical, thanks to waterproof vinyl plank flooring that can handle spills and splashes with grace. Or, consider the air of sophistication that prefinished hardwood floors can lend to your living room, a testament to the successful transformations LL Flooring has helped homeowners achieve.

But the possibilities don’t end there. LL Flooring offers a wide range of flooring options to suit different needs and styles, always bringing new ideas to the table:

  • Bamboo flooring can turn a dated bedroom into a modern sanctuary.
  • Laminate flooring offers a budget-friendly alternative to luxury hardwood for a chic home office.
  • Engineered hardwood is perfect for high-traffic areas, combining resilience with effortless maintenance.
  • LL Flooring even caters to the practical needs of pet owners with scratch-resistant options that promise longevity without sacrificing beauty.

With every texture and color at your fingertips, LL Flooring empowers you to transform any space into a reflection of your taste and lifestyle.

Ensuring Quality and Safety with LL Flooring

Trust is earned, not given, and LL Flooring knows this better than anyone. Following a significant penalty in 2016 for a violation, the company turned a corner, bolstering its commitment to safety and responsible production. This wasn’t just a one-off effort; it was the beginning of a relentless pursuit of excellence. From addressing environmental concerns, like the protection of tiger habitats in 2013, to implementing stringent sourcing standards, LL Flooring has proven that they’re dedicated to doing right by both their customers and the planet.

By adopting comprehensive processes for product testing, factory audits, and risk reviews, LL Flooring ensures that each piece of flooring meets the highest standards of safety and compliance. This vigilance is LL Flooring’s promise to you—a promise that when you choose their floors, you’re choosing a product that’s been crafted with care and conscientiousness.

How to Get Started with LL Flooring

Are you ready to embark on a flooring adventure with LL Flooring? The journey begins with a simple step—browsing their vast selection of over 500 hard-surface floors either online or up close in a local store. And to ensure you’re making a decision you’ll love for years to come, LL Flooring invites you to touch and feel the quality for yourself by requesting samples of your favorite options. This tactile experience is invaluable, allowing you to visualize how the flooring will enhance your space.

But what if you’re not quite sure which direction to take? Fear not, for LL Flooring’s seasoned flooring experts are at your service, ready to offer a consultation that illuminates the path forward. And when it comes to installation, you’ll be in good hands with a professional flooring contractor who can navigate any challenge, from uneven subfloors to complex layouts, ensuring a flawless finish every time.

Customer Testimonials and Success Stories

Nothing speaks louder than the voices of satisfied customers, and LL Flooring has a chorus of them. Known for their exceptional customer service, LL Flooring ensures that every client’s flooring needs are met with the utmost attention and care. The result? Flooring that customers rave about, not just for its durability and appearance but for the positive impact it continues to have on their homes years after installation.

But don’t just take our word for it. LL Flooring’s commitment to customer satisfaction shines through in the stories shared by those who have transformed their spaces with their floors. From the detailed online and in-store support to the recommendations that spread by word-of-mouth, it’s clear that LL Flooring’s reputation is built on a foundation of trust and excellence.


As we reach the end of our exploration, it’s clear that LL Flooring isn’t just a company—it’s a gateway to a world of possibilities for your home. From its roots as a humble store to its current stature as a trusted provider of high-quality flooring, LL Flooring has demonstrated an unwavering commitment to excellence, safety, and customer satisfaction. Whether it’s through their diverse product range, expert installation tips, or the transformative power of their flooring options, LL Flooring stands as a beacon for anyone looking to elevate their living space. So why not take that first step and see where LL Flooring can take you?

Frequently Asked Questions

What types of flooring does LL Flooring offer?

LL Flooring offers a variety of hard-surface floors such as waterproof vinyl plank, solid and engineered hardwood, laminate, bamboo, porcelain tile, and cork flooring. They have a wide range to choose from!

How does LL Flooring ensure the quality and safety of its products?

LL Flooring ensures the quality and safety of its products through strict standards for safety and environmental responsibility, including comprehensive product testing and factory audits. This ensures that their products meet high standards and are safe for consumers.

Can I get help with installation from LL Flooring?

Yes, LL Flooring offers professional installation services to ensure your new flooring is installed correctly and looks great.

How can I see LL Flooring products before making a purchase?

You can check out LL Flooring’s products online or visit a nearby store to see them in person. You can also ask for samples to get a feel for the texture and quality.

What is LL Flooring’s commitment to the environment?

LL Flooring is committed to sourcing safe and socially responsible products, offering eco-friendly options such as bamboo and cork flooring made from renewable resources. Making a positive impact on the environment is a priority for them.

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